When you are looking for help from a professional, you normally ask for word-of-mouth referrals first, right? Of course, we all feel more comfortable with someone providing a service if we know that a friend whom we trust has already worked with, and has had a good experience with, the person. That is only natural.

Did you know that 96 percent of respondents to an Attorney at Work survey report that they use social media, 70 percent report that they use social media as part of their overall marketing strategy, and 84 percent say that they are on LinkedIn?

Do you use Bing to search for things on the internet, or, do you use Google as your go-to search engine? Most likely, you use Google. If that is true, then you are probably asking yourself – why would I even consider advertising my law firm on Bing?  

They don’t teach you about marketing your law practice in law school. If you started your law career at a big law firm, you probably didn’t learn about marketing your practice there either. You were probably so busy working on the partners’ clients, that you did not even realize how important it was to learn about marketing.

Attorney marketing in West Palm Beach and elsewhere is largely focused on the big-ticket digital marketing items: website, SEO, pay-per-click (PPC), and email marketing campaigns. There is, of course, some attention to social media platforms like Facebook and Instagram, but there is not a whole lot of chatter about LinkedIn. That is probably all going to change – certainly for small to mid-sized law firms.