What is the Future of SEO?

The only thing constant is change, and that certainly applies to the world of digital marketing for law firms. Though we might think that it is a source of frustration to have to continue to shift approaches to get results, that is actually what marketing is all about.  In order to get noticed, you need to do something novel, or show how you are different. Thus, marketing is actually engaging in the never-ending battle of changing course, reinventing yourself, and finding new ways to get the attention of the customers you seek.