Let’s look into the rearview mirror for a second. “Back in the day,” as they say, legal advertising was done in an analog world. That meant, beyond cocktail parties and word of mouth, legal marketing could mean bus stop bench ads, billboards, radio spots, or ads in the local newspaper. For those who have practiced long enough to remember, internet marketing was either non-existent or just in its nascent stages about a decade or so ago.

There is an upside, and a downside, to most things. That is, of course, true with pay-per-click (PPC) advertising as with any kind of marketing for law firms. 

Did you know that 75% of marketers say that using video on their websites has helped increase company sales? Did you know that over 80% of individuals bought a product or service after watching a video? In fact, over 75% of users have reported that if they enjoyed a branded video, they would share it with others.

Did you know that 64% of consumers click on Google ads when shopping online? While you might think that the little “Ad” box for those websites that appear at the top of the page in your Google search results might turn people away, more than half of consumers clearly disagree. That means that PPC advertising, which stands for Pay-per-click advertising, is worth considering as part of your digital marketing strategy.

You didn’t go to law school to be a salesperson, right? Well, now you know in hindsight that is not quite true. To be successful in private practice, you need to market your law firm. You need to get the client to “yes.”