When you are marketing anything – from your law firm practice to your new lemon-juicer-meat-tenderizer-in-one invention – you will face rejection. Lots of it.  

Even before the coronavirus pandemic, law firms were navigating a world of enhanced technology, increasing rent costs for office space, too much downtime during a long commute, a continued blending of work and home life, and a motivation to serve clients more efficiently. All of those factors accelerated the move towards remote legal services and the advent of the “virtual law firm.”

They say that the COVID-19 virus does not discriminate as to which a person can be infected. The same is true with regard to the economic fallout from the virus. The COVID-19 virus does not discriminate as to what businesses will be impacted by the pandemic.