As you well know, networking lunches, industry conferences, and cocktail hours are gone for a while. Accordingly, the best option for your law firm marketing resources is to, of course, go online. In fact, the New York Times recently reported that online activity has surged lately, up by about 25%.

It should be obvious to most if not everyone that this time of sheltering at home, of caring for sick loved ones, and of worrying for the country’s future is certainly not a time to aggressively market a business as if nothing has changed.  

There is no sugar coating this coronavirus health crisis. The economy is taking an enormous hit, and it does not look like we will be able to really climb out of this downturn quickly. Rather, it will be more like a slower-than-desired reconstruction.

The short answer to our title question is “yes,” and you should continue to market your law firm during this challenging time. The more nuanced question, however, is the manner in which you market your firm.