There is a lot of information about what should be incorporated into a good law firm website, and what is a vital component of an effective law firm digital marketing strategy.  Yet, we don’t always get into the nitty gritty about how to execute that law firm digital marketing strategy.

Everything at some point needs a “tune up.”  You wouldn’t drive your car for years and years without getting the oil changed, the fluids topped off, and the engine checked.  You wouldn’t play guitar without making sure it’s in tune.  And you wouldn’t go too long without getting a physical from the doctor yourself.

Despite what you think you know about Facebook, one thing is for certain: Mark Zuckerberg isn’t afraid to mix things up and try new strategies. That is especially true when it comes to advertising. If you don’t follow social networks closely, it’s easy to miss the newest advertising tools, tips and changes (and trust us, they are ALWAYS changing).

Being experts in the paid search space for years, we’ve seen a lot of changes and amazing advancements in the targeting, delivery, and measurement of paid search advertising. But with all of these changes, there are still a few fundamental tips that everyone should follow to get the most out of their PPC marketing efforts. Doing so, will not only set a great foundation for all of your campaigns but keep your accounts on top of your competitors.

There is “keeping up with the Joneses,” and then there is “the road less traveled.”  The first path is keeping up with the pack, making sure you don’t get left behind. And then there is the “road less traveled,” which incorporates something much more pioneering.

As a part of any digital marketing strategy, Search Engine Optimization (SEO) is an integral piece for driving customers to your business via online platforms. In fact, effective marketing demands it.

It’s extremely important for everybody to have a good reputation. Especially online. But when you’re a lawyer, having a trustworthy online reputation is a necessity. While all lawyers strive to achieve an outstanding reputation, creating a digital presence that accurately represents an attorney’s expertise and the goodwill they have with their clients is easier said than done.

It’s already 2019 and in today’s ever-changing digital marketing landscape, it can be difficult to keep up. Strategies and best practices are constantly changing with the trends of the market. But, one thing that has proven year after year to be effective is the PPC marketing. PPC marketing