What’s the State-a Your Data? Leveraging Data to Market Your Law Firm Successfully

“I don’t do math, that’s why I went to law school.”  That joke has been around for a while, but it never seems to get old.  That’s partly because there’s so much truth to it.  People who are typically drawn to the practice of law are not big fans of working with numbers.  They like to work with people, they like to get passionate about causes, they like to see both sides of an argument, they like to do what it takes to effectively persuade people.