The Value of a Free Domain Audit Report for Law Firms

We all know that competition among law firms is stiff.  Anything that your firm can do to set itself apart from the competition is key to survival.  Over the last decade, it has become clear that an online presence has become as important, if not more important, than other forms of non-digital advertising.

Market Segmentation. What Is It and can It Help My Law Firm Marketing?

Law firms cannot avoid the need to engage in digital marketing.  According to a 2015 study, just a few years ago about 65% of all law firm websites were not optimized for mobile devices, 27% did not have the firm’s phone number on the home page, and – shockingly – about 40% of law firms did not even have a website.

law firm

What’s the State-a Your Data? Leveraging Data to Market Your Law Firm Successfully

“I don’t do math, that’s why I went to law school.”  That joke has been around for a while, but it never seems to get old.  That’s partly because there’s so much truth to it.  People who are typically drawn to the practice of law are not big fans of working with numbers.  They like to work with people, they like to get passionate about causes, they like to see both sides of an argument, they like to do what it takes to effectively persuade people.

hyperlocal marketing for the law firm

Do You Want Your Law Firm Marketing to Move at Hyperspeed? Think Hyperlocal

Be honest. Have you recently done a “near me” search?  Just last night when you had that hankering for Chinese, did you do a quick Google search on your phone for “chinese restaurants near me?”  When you were out on that business trip and you needed to get your morning brew, did you do a quick “Starbucks near me” search? Did you ask Siri about “pizza near me” in the last week?

intelligent law firm marketing

Intelligent Law Firm Marketing with Artificial Intelligence

“Recommendations for You,” “Customers also bought,” “Top Picks for You.”  Have you encountered any of those phrases online recently?  Sure you have.  If you purchased anything on Amazon, if you watched your favorite episode of Friends on Netflix, if you listened to your favorite 80s song on Spotify, or if you watched a cuddly cat video on YouTube, then you have seen those ubiquitous phrases yourself.