In any business, reputation is everything. Without a good reputation in the marketplace, your business will not be able to attract customers or command customer loyalty. Without those fundamentals, your business ultimately will be bested by the competition.

Contracts, Torts, Property, Civil Procedure, Constitutional Law – ah, the classes you take in law school.  Do they prepare you for thinking like a lawyer?  Sure.  Do they hone your ability to understand dense, legal analyses?  Yep.  Do they unlock the noble legal principles that have guided this country since the Revolution?  Of course.  Do they prepare you for the business of law?  Absolutely not.

Anyone familiar with the legal world knows that law is becoming more and more of a business.  Gone are the days of a small legal practice moving through the decades with a steady stream of cases while skirting the untidy waters of marketing, of managing a book of business, and of networking for clients.  Gone are the days of “just focusing on the law,” without having to worry too much about the bottom line.

There are so many old adages to choose from:  “Practice makes perfect,” “ At first you don’t succeed, try, try again,” “Nothing ventured, nothing gained,” and “You got to be in it, to win it.”

Augmented Reality (AR) may be hitting the big time!  While AR is not necessarily brand new technology, it has never been in the mainstream.  However, with mobile devices as ubiquitous as they are these days, AR’s time as a powerful digital marketing tool may have come, and Florida web marketing company, Oamii, is poised to help you make the most of it.